> ## Documentation Index
> Fetch the complete documentation index at: https://docs.founder-sherpa.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> Define and manage customer personas to focus your discovery research.

Personas represent the types of customers you're researching. Each persona is scoped to a project and serves as the anchor for hypotheses, interview guides, and evidence collection.

## Creating a persona

1. Open a project and go to the **Personas** tab
2. Click **Add Persona**
3. Enter a **name** (e.g., "SaaS Product Manager")
4. Select a **role type** that best describes this persona

You can also create personas directly from the Discovery Journey diagram by clicking **Step 1: Define Personas**.

## Persona descriptors

After creating a persona, you can enrich it with three optional fields (up to 500 characters each):

| Field            | Purpose                                 | Example                                                                           |
| ---------------- | --------------------------------------- | --------------------------------------------------------------------------------- |
| **Description**  | Brief context about who this persona is | "Mid-level PM at B2B SaaS companies with 50–200 employees"                        |
| **Demographics** | Key characteristics and attributes      | "5–10 years experience, manages 2–3 product lines, reports to VP Product"         |
| **Goals**        | What they're trying to achieve          | "Ship features faster, reduce customer churn, make data-driven roadmap decisions" |

To add or edit descriptors, click the **Edit** icon on any persona card in the Personas tab.

## Where personas appear

* **Persona cards** on the project's Personas tab — show name, role type, and description
* **Persona tags** throughout the app — compact chips that appear on hypotheses, evidence, and guides
* **Persona picker** — modal that appears when you need to select a persona (e.g., when adding a hypothesis or starting an interview)

## Relationship to other features

Personas are the starting point for the discovery process:

* **Hypotheses** are defined per persona — each hypothesis tests an assumption about a specific persona
* **Interview guides** are scoped to a persona — helping you prepare targeted questions
* **Evidence** is linked to hypotheses (and by extension, to personas) — keeping your research organized

<Card title="Next: Define Hypotheses" icon="lightbulb" href="/docs/features/hypotheses">
  Learn how to formulate testable hypotheses for your personas.
</Card>