Creating a hypothesis
- Open a project and go to the Hypotheses tab
- Click Add Hypothesis
- Select the persona this hypothesis is about
- Write your hypothesis statement
- Choose a type (e.g., pain point, behavior, willingness to pay)
Writing strong hypotheses
A good hypothesis is specific, testable, and falsifiable. Founder Sherpa includes an AI quality checker to help you refine your statements.- Weak
- Strong
“Customers don’t like the current process.”Too vague — which customers? Which process? What does “don’t like” mean?
AI hypothesis quality check
Click Check with AI on any hypothesis to get:- A quality rating
- Specific improvement suggestions
- An optional rewrite you can accept with one click
- Context-aware feedback grounded in your project name and persona
Hypothesis types
Hypotheses are categorized by type to help you organize your research:- Pain point — The customer experiences a specific problem
- Behavior — The customer behaves in a certain way
- Willingness to pay — The customer would pay for a solution
- Workflow — The customer follows a specific process
Validating hypotheses
As you collect interview evidence, each piece of evidence links back to one or more hypotheses. Over time, you build a body of evidence that either supports or contradicts each hypothesis. Use the Insights tab to run AI-powered batch analysis across all evidence, which summarizes the validation status of your hypotheses.Managing hypotheses
- Edit — Update the hypothesis statement or type at any time
- Filter — Use the hypothesis filter on the Hypotheses tab to narrow by type or persona
- Link to evidence — When recording interview evidence, select which hypotheses the evidence relates to